{ "$schema": "https://schema.org", "generated_at": "2026-07-23T04:57:13.341Z", "source": "https://brandry.ai/data.json", "license": "Free to read, quote and index. Attribute to Brandry and link back to https://brandry.ai.", "company": { "@type": "Organization", "name": "Brandry", "url": "https://brandry.ai", "email": "hello@brandry.ai", "slogan": "Be the dealership AI recommends", "description": "Brandry is the AI-readiness layer for car dealerships. It makes a dealer's inventory, offers and store knowledge readable, answerable and transactable for AI agents across MCP, ChatGPT Apps, WebMCP and answer engines, without replacing the dealer's website, CRM or vendors.", "industry": "Automotive retail software", "market": "United States", "knowsAbout": [ "Model Context Protocol", "WebMCP", "ChatGPT Apps SDK", "schema.org structured data", "AI agent readiness", "automotive retail" ], "related_sites": [ { "name": "Is It Agent Ready", "url": "https://isitagentready.com", "what": "The public AI-readiness checker for any dealership URL." }, { "name": "AutomotiveMCP", "url": "https://automotivemcp.ai", "what": "Proposed open standard (draft RFC v0.1, not ratified) for AI agent access to dealership systems. Brandry is a reference implementation and founding participant." } ], "live_tenants": [ { "name": "Charlie Obaugh Auto Group", "url": "https://ai.charlieobaugh.com" }, { "name": "Bob Allen Motor Mall", "url": "https://boballenmotormall.ai" }, { "name": "Cochran Kia", "url": null } ] }, "pricing": { "unit": "per rooftop, per month", "currency": "USD", "notes": [ "Each tier includes everything in the tier below it.", "Any single module can be added a la carte to any tier.", "Group pricing is available for multi-rooftop dealer groups." ], "tiers": [ { "name": "Beacon", "price_usd_per_rooftop_per_month": 499, "price_display": "$499", "tagline": "Get FOUND", "summary": "The AI-ready foundation. Machines can finally read your store.", "most_popular": false, "inherits": null, "includes": [ "AI-ready mirror site on ai..com", "Full structured data: schema.org Car / Offer / AutoDealer", "llms.txt, agents.md, clean sitemaps", "Per-VIN NHTSA decode + Monroney", "Your public AI-Readiness Score + badge", "Correct AI-bot allowlist (so crawlers are not silently blocked)" ] }, { "name": "Concierge", "price_usd_per_rooftop_per_month": 999, "price_display": "$999", "tagline": "Get ANSWERED", "summary": "Everything in Beacon, plus you go live inside every AI assistant.", "most_popular": true, "inherits": "Beacon", "includes": [ "Live MCP concierge: search, specs, offers, compare, availability", "Every AI connects: ChatGPT, Claude and more", "Add to ChatGPT / Open in Claude buttons", "Your published ChatGPT App", "AI-visibility citation probe", "15-60 minute freshness engine" ] }, { "name": "Showroom", "price_usd_per_rooftop_per_month": 1499, "price_display": "$1,499", "tagline": "Get SOLD", "summary": "Everything in Concierge, plus the AI can actually close.", "most_popular": false, "inherits": "Concierge", "includes": [ "In-chat trade-in estimate + payoff", "Real payment calculator: finance, lease, cash, multi-term", "Budget match: \"a truck for $500/mo\" against real inventory", "Lead capture straight to your CRM (ADF)", "Market & Visibility Scoreboard: price vs 100-mi competitors, days-to-turn" ] }, { "name": "Command", "price_usd_per_rooftop_per_month": 1999, "price_display": "$1,999", "tagline": "DONE FOR YOU", "summary": "Everything in Showroom, and we run the whole play for you.", "most_popular": false, "inherits": "Showroom", "includes": [ "\"Shop Us With AI\" marketing kit: badge, CTA, launch social + email + in-store signage", "Add-to-ChatGPT button on your real site", "Payments-ready agentic checkout path (ACP-aligned)", "Group / multi-rooftop rollup + API", "Priority provisioning + named contact", "Quarterly AI-visibility business review" ] } ] }, "modules": { "count": 12, "note": "Every capability is a module. A module is included from its tier upward and can be added a la carte to a lower tier.", "groups": [ { "included_from_tier": "Beacon", "label": "Foundation", "blurb": "Everything a machine needs to read your store correctly. On from day one." }, { "included_from_tier": "Concierge", "label": "Answer", "blurb": "Your inventory and your offers, live inside the assistants buyers already use." }, { "included_from_tier": "Showroom", "label": "Sell", "blurb": "The agent stops describing cars and starts doing the work a salesperson does." }, { "included_from_tier": "Command", "label": "Everywhere", "blurb": "The newest agent surfaces, and the tooling your marketing partner plugs into." } ], "items": [ { "name": "Structured Data + llms.txt", "included_from_tier": "Beacon", "included_in_tiers": [ "Beacon", "Concierge", "Showroom", "Command" ], "what": "Publishes your rooftop, every vehicle and every offer as schema.org Car, Offer and AutoDealer, plus an llms.txt and agents.md that tell an agent what you are and how to work with you.", "who_it_is_for": "Every rooftop. This is the floor, not the ceiling.", "capabilities": [ "schema.org JSON-LD", "llms.txt + agents.md", "Clean sitemaps", "AI-bot allowlist" ], "flagship": false }, { "name": "Window Stickers", "included_from_tier": "Beacon", "included_in_tiers": [ "Beacon", "Concierge", "Showroom", "Command" ], "what": "Per-VIN decode and a machine-readable window sticker: trim, drivetrain, packages, installed options and factory equipment, attached to the vehicle record an agent reads.", "who_it_is_for": "Stores whose VDP specs are thin, inconsistent, or trapped in images.", "capabilities": [ "NHTSA decode", "Monroney data", "Per-VIN spec record" ], "flagship": false }, { "name": "Readiness Badge + Monitor", "included_from_tier": "Beacon", "included_in_tiers": [ "Beacon", "Concierge", "Showroom", "Command" ], "what": "Your public AI-Readiness Score with a badge you can show, plus continuous monitoring so a website change that breaks your machine-readability gets caught instead of quietly costing you answers.", "who_it_is_for": "Any dealer who wants proof, and a tripwire when something regresses.", "capabilities": [ "Public score", "Embeddable badge", "Regression alerts" ], "flagship": false }, { "name": "Inventory AI", "included_from_tier": "Concierge", "included_in_tiers": [ "Concierge", "Showroom", "Command" ], "what": "The core concierge. Real-time inventory exposed as agent tools: search by need and budget, pull specs, compare two vehicles, check availability, surface photos and the link to the VDP. Answers come from your live feed, not a cached brochure.", "who_it_is_for": "Every rooftop that wants to be the answer instead of a link.", "capabilities": [ "Search + filter", "Specs + compare", "Availability", "Deep link to VDP" ], "flagship": true }, { "name": "Offers", "included_from_tier": "Concierge", "included_in_tiers": [ "Concierge", "Showroom", "Command" ], "what": "Current incentives, rebates, lease and finance programs and dealer cash, exposed as structured data an agent can quote and reason about instead of guessing from a PDF.", "who_it_is_for": "Stores that live on OEM programs and want them repeated accurately.", "capabilities": [ "Incentives + rebates", "Lease and finance programs", "Expiry aware" ], "flagship": false }, { "name": "Website Specials Sync", "included_from_tier": "Concierge", "included_in_tiers": [ "Concierge", "Showroom", "Command" ], "what": "Whatever you merchandise on your website (specials rows, featured units, payment callouts) is mirrored into the AI layer and kept in sync, so the assistant never quotes a special you pulled last week.", "who_it_is_for": "Anyone running an active specials page. It stops the two surfaces from drifting.", "capabilities": [ "Specials mirroring", "Continuous sync", "Drift detection" ], "flagship": false }, { "name": "ChatGPT App", "included_from_tier": "Concierge", "included_in_tiers": [ "Concierge", "Showroom", "Command" ], "what": "Your own published app inside ChatGPT, built on the Apps SDK, running against the same live inventory. Buyers add your store and shop it in the conversation they are already having.", "who_it_is_for": "Stores that want a named presence in ChatGPT, not just to be cited.", "capabilities": [ "Apps SDK", "Add-to-ChatGPT button", "Live inventory" ], "flagship": false }, { "name": "Website RAG (Brand Knowledge)", "included_from_tier": "Showroom", "included_in_tiers": [ "Showroom", "Command" ], "what": "We index your real site: hours, staff, departments, service and parts policies, financing and warranty pages, your brand voice. The agent answers store questions the way your people would, instead of inventing an answer or refusing.", "who_it_is_for": "Groups with real policies and a real voice they do not want flattened.", "capabilities": [ "Site knowledge index", "Policy + FAQ answers", "On-brand tone" ], "flagship": false }, { "name": "Payment + Affordability", "included_from_tier": "Showroom", "included_in_tiers": [ "Showroom", "Command" ], "what": "Real math in the conversation: finance, lease and cash across multiple terms, trade-in estimate with payoff, and budget match that turns \"a truck around $500 a month\" into actual units on your lot.", "who_it_is_for": "Any store where the first real question is the payment.", "capabilities": [ "Finance / lease / cash", "Trade estimate + payoff", "Budget to inventory match" ], "flagship": false }, { "name": "Conversation Analytics", "included_from_tier": "Showroom", "included_in_tiers": [ "Showroom", "Command" ], "what": "What buyers actually asked the AI about your store, which vehicles surfaced, which questions the agent could not answer, and where a conversation stopped short of a lead. The gaps are the roadmap.", "who_it_is_for": "Managers who want to see demand before it shows up in the CRM.", "capabilities": [ "Question themes", "Vehicle surfacing", "Unanswered gaps", "Drop-off points" ], "flagship": false }, { "name": "WebMCP Overlay", "included_from_tier": "Command", "included_in_tiers": [ "Command" ], "what": "Your own website becomes operable by an agent in the browser. Using WebMCP (a Chrome origin trial), the overlay exposes your site's real actions (search inventory, price a payment, start a lead) as tools an in-browser agent can call on the page the shopper is standing on.", "who_it_is_for": "Early movers who want to own the browser-agent surface before it is table stakes.", "capabilities": [ "WebMCP origin trial", "On-site agent tools", "No site rebuild" ], "flagship": false }, { "name": "Agency Brand-Knowledge MCP", "included_from_tier": "Command", "included_in_tiers": [ "Command" ], "what": "An MCP endpoint pointed at your agency's own tools. Your creative team, or their AI, can pull live inventory, current offers and the dealer's brand knowledge straight into ad copy, landing pages and campaigns, so the creative is on-brand and never quotes a sold unit.", "who_it_is_for": "Agencies and in-house marketing teams. Included for resale partners.", "capabilities": [ "MCP for creative tooling", "Live inventory + offers", "Brand voice + guardrails" ], "flagship": true } ] }, "integrations": { "agent_surfaces": [ { "name": "Claude, via MCP", "status": "Live", "what": "A Model Context Protocol server per rooftop. Claude connects to it and gets real tools, not scraped text: search inventory, pull specs, compare, check availability, quote offers, run payment math, capture a lead.", "facts": [ "21 tools exposed today", "Live inventory", "Tool calls, not scraping" ] }, { "name": "ChatGPT, via the Apps SDK", "status": "Live", "what": "A published ChatGPT App for the store, built on OpenAI's Apps SDK and pointed at the same brand brain. Buyers add your dealership and shop it inside the conversation.", "facts": [ "Apps SDK", "Add-to-ChatGPT button", "Same data as MCP" ] }, { "name": "WebMCP, in Chrome", "status": "Origin trial", "what": "WebMCP lets a page declare tools to a browser-side agent. Our overlay exposes your site's real actions, so an agent working in the browser can search your inventory and price a payment on your own site.", "facts": [ "Chrome origin trial", "Overlay on your live site", "No rebuild" ] }, { "name": "Answer engines and AI search", "status": "Live", "what": "The crawl-and-index path. Full schema.org JSON-LD for Car, Offer and AutoDealer, an llms.txt and agents.md, clean sitemaps, and an AI-bot allowlist that is actually correct, so assistants that read the open web read you properly.", "facts": [ "schema.org JSON-LD", "llms.txt + agents.md", "AI-bot allowlist" ] }, { "name": "Your dealer website", "status": "Live", "what": "A per-dealer overlay that adds the agent affordances (badge, Add-to-ChatGPT, agent-readable markup, WebMCP hooks) to the site you already have. You keep your platform, your design and your vendor.", "facts": [ "Keep your platform", "Drop-in overlay", "No migration" ] } ], "data_sources": [ { "name": "MotorsDynamic inventory", "kind": "Primary data", "what": "Real-time dealer inventory from the MotorsDynamic platform: units, pricing, photos, status. This is the spine of every answer the agent gives about what is on your lot." }, { "name": "Your website", "kind": "Brand knowledge", "what": "Indexed for brand knowledge: hours, departments, staff, service and parts, financing and warranty policy, and the way your store actually talks. It is what keeps the agent on-brand instead of generic." }, { "name": "DMS, CRM and website platforms", "kind": "Generic adapters", "what": "Handled generically rather than by brand name. If your system can export an inventory feed or accept a standard ADF lead, we can wire it. Tell us what you run and we will confirm the path before you buy anything." }, { "name": "Offers and incentive programs", "kind": "Offers", "what": "OEM incentives, rebates, lease and finance programs, dealer cash and website specials, normalized into structured offers an agent can quote with the right expiry and the right conditions." } ], "infrastructure": [ { "name": "Cloudflare", "what": "The AI layer runs on Cloudflare's edge. It also means the crawler policy is handled deliberately: Cloudflare now gates AI crawlers by default, and a default-deny setting is one of the quietest ways a dealer becomes invisible. We make sure the agents you want are allowed and the ones you do not are not." } ] }, "readiness": { "scale": "0 to 100 across five levels", "checker": "https://isitagentready.com", "levels": [ "Level 1 Basic Web Presence", "Level 2 Bot-Aware", "Level 3 Agent-Discoverable", "Level 4 Agent-Ready", "Level 5 Agent-Native" ], "note": "Dealers typically score around 21/100 before any work. The Brandry layer takes a store to 100/100, Level 5, Agent-Native." }, "pages": [ { "url": "https://brandry.ai/", "title": "Brandry - Be the dealership AI recommends", "summary": "The problem, how the AI-readiness layer works, the AI-Readiness Score, packages, proof and live tenants." }, { "url": "https://brandry.ai/plugins", "title": "Modules - the Brandry capability catalog", "summary": "The capability catalog. Every feature is a toggleable module, with a matrix of which tier each one is included in." }, { "url": "https://brandry.ai/pricing", "title": "Pricing - Brandry packages per rooftop, per month", "summary": "Four tiers per rooftop per month: Beacon $499, Concierge $999, Showroom $1,499, Command $1,999. Each tier includes everything in the tier below." }, { "url": "https://brandry.ai/integrations", "title": "Integrations - what Brandry connects to and speaks", "summary": "The AI surfaces Brandry speaks, the dealer data sources it reads, and the infrastructure it runs on." }, { "url": "https://brandry.ai/partners", "title": "Partners - agency, reseller and standards program", "summary": "The agency and reseller white-label program at wholesale pricing, and the AutomotiveMCP standard ecosystem." }, { "url": "https://brandry.ai/about", "title": "About - why Brandry exists", "summary": "Mission, the story of the shift to AI shopping, and Brandry's position on open standards versus a walled garden." }, { "url": "https://brandry.ai/blog", "title": "Blog - Brandry on agent readiness", "summary": "Writing on agent readiness, protocols and the changing dealer funnel." } ], "blog": { "count": 5, "posts": [ { "url": "https://brandry.ai/blog/open-standard-automotivemcp", "markdown_url": "https://brandry.ai/blog/open-standard-automotivemcp.md", "title": "Why the industry needs an open standard (AutomotiveMCP)", "description": "AI-to-dealer integration today is N times M bespoke wiring: weeks and tens of thousands of dollars per connection, fragile, and nothing reusable. AutomotiveMCP is a proposed open standard to fix that. Here is the argument.", "excerpt": "Every AI-to-dealership connection built today is hand-wired, expensive and disposable. That arithmetic does not scale to an industry this size. The alternative is a shared protocol, and we would rather help build one than own the pipe.", "published": "2026-07-15", "category": "Standards", "reading_time": "6 min read", "featured": true }, { "url": "https://brandry.ai/blog/mcp-webmcp-field-guide", "markdown_url": "https://brandry.ai/blog/mcp-webmcp-field-guide.md", "title": "MCP, WebMCP, and the agentic web: a dealer's field guide", "description": "A plain-language guide to the protocols behind AI shopping. What MCP is, how WebMCP differs, where ChatGPT apps and schema.org fit, and which ones actually matter for a dealership.", "excerpt": "Four acronyms are about to be quoted at you by every vendor in the industry. Here is what each one actually is, how they differ, and which of them changes anything for your store.", "published": "2026-06-24", "category": "Technology", "reading_time": "7 min read", "featured": true }, { "url": "https://brandry.ai/blog/what-agent-ready-means", "markdown_url": "https://brandry.ai/blog/what-agent-ready-means.md", "title": "What agent-ready actually means: the five levels", "description": "Agent-ready is not a badge you either have or do not. It is a ladder, from a site a machine cannot parse to a store an AI can transact with. Here is what each of the five levels means in practice.", "excerpt": "Everyone in automotive retail is about to start claiming they are AI-ready. Here is a concrete definition, in five levels, that a claim can actually be measured against.", "published": "2026-06-03", "category": "Fundamentals", "reading_time": "6 min read", "featured": true }, { "url": "https://brandry.ai/blog/ai-shopping-changes-the-funnel", "markdown_url": "https://brandry.ai/blog/ai-shopping-changes-the-funnel.md", "title": "Why AI shopping changes the dealer funnel", "description": "When an assistant does the research, the comparison and the payment math before a buyer ever visits a website, the classic dealer funnel stops describing reality. Here is what replaces it.", "excerpt": "The funnel assumed the shopper visits several sites and you win by being present at each stage. An assistant collapses those stages into one conversation you are either inside of or absent from.", "published": "2026-05-14", "category": "Strategy", "reading_time": "6 min read", "featured": false }, { "url": "https://brandry.ai/blog/invisible-to-chatgpt", "markdown_url": "https://brandry.ai/blog/invisible-to-chatgpt.md", "title": "Your dealership is invisible to ChatGPT (and how to check)", "description": "Most dealer websites render beautifully for humans and return almost nothing useful to an AI assistant. Here is why that happens, what it costs you, and how to check your own store in about a minute.", "excerpt": "Your site looks fine to you because you are not a machine. Here is what an assistant actually receives when it looks at your store, and how to find out where you stand.", "published": "2026-04-29", "category": "Visibility", "reading_time": "5 min read", "featured": true } ] }, "agent_endpoints": { "mcp": "https://brandry.ai/api/ucp/mcp", "mcp_server_card": "https://brandry.ai/.well-known/mcp/server-card.json", "agent_card": "https://brandry.ai/.well-known/agent-card.json", "ucp": "https://brandry.ai/.well-known/ucp", "api_catalog": "https://brandry.ai/.well-known/api-catalog", "agent_skills": "https://brandry.ai/.well-known/agent-skills/index.json", "agents_md": "https://brandry.ai/agents.md", "auth_md": "https://brandry.ai/auth.md", "llms": "https://brandry.ai/llms.txt", "llms_full": "https://brandry.ai/llms-full.txt", "search_index": "https://brandry.ai/search-index.json", "data": "https://brandry.ai/data.json", "sitemap": "https://brandry.ai/sitemap.xml", "agentic_sitemap": "https://brandry.ai/sitemap_agentic_discovery.xml" }, "contact": { "email": "hello@brandry.ai" } }