Be the dealership AI recommends.
Your buyers are asking ChatGPT what to buy and which dealer. To an AI, your website is invisible. Brandry makes you the one dealer the AI can see, answer for, and sell for.
Free score in 60 seconds. No sales call to see where you stand.
I want a 3-row SUV under $600/mo near Staunton, VA. Which dealer should I go to?
Based on live inventory, Charlie Obaugh has 3 strong matches. The 2026 Traverse LT works out to about $574/mo with your trade folded in.
The train is leaving. All of this happened in the last 12 months.
Shoppers trust what the AI hands them, so they show up ready to buy. Now imagine it pulling accurate, structured data straight from your store. Move first and you own your market's AI answer. Wait and a competitor does.
AI-referred shoppers convert vs organic. They arrive already sold.
AI referral conversion studies, 2025 to 2026
of AI-using buyers reach for ChatGPT first
AI assistant usage share, 2025
AI checkout: ChatGPT Instant Checkout + PayPal
OpenAI + PayPal, 2025
Google now ranks machine-readability
Search structured-data signals, 2025
Cloudflare gated AI crawlers by default
Cloudflare AI crawl policy, 2025
Sources compiled from public 2025 reporting on AI shopping behavior, OpenAI and PayPal checkout announcements, Google search guidance, and Cloudflare's AI-crawler policy. Full citations available on request.
Three moves to go from invisible to the answer.
You keep your website, your CRM, your process. Brandry adds the layer the AI reads and acts on. It runs quietly underneath the store you already have.
We make you readable
An AI-ready mirror of your site with the structured data machines actually read: schema.org Car, Offer and AutoDealer, an llms.txt and agents.md, clean sitemaps, per-VIN specs. The AI stops guessing about you.
We connect your inventory to every AI
A live MCP concierge exposes your real inventory to ChatGPT, Claude and the rest: search, specs, offers, compare, availability. One connection, every assistant. Always current, never a stale PDF.
We give the AI tools to sell
The assistant can estimate a trade, run a real payment, match a budget to a truck on your lot, and drop a lead straight into your CRM. Not a brochure. A salesperson the AI can operate.
Check your dealership's score. Free.
We grade what an AI can actually see and do on your site today, on a 0 to 100 scale across five levels. Most dealers start in the low 20s. See exactly where you stand and what it takes to reach Level 5.
See the public proof at isitagentready.com. No commitment. We will not spam your BDC.
Before Brandry
21/100
Level 1 - AI can barely read you
After Brandry
100/100
Level 5 - Agent-Native
100/100 - Level 5 Agent-Native
A public, verifiable badge your buyers and OEM can check.
Readable
Machines parse every VIN
Answerable
Live in every AI
Sellable
Trade, payment, lead
From found to done-for-you.
Four tiers, one ladder. Each builds on the last. Per rooftop, per month. Group pricing available. Under 5% of a typical dealer's monthly digital spend.
Beacon
The AI-ready foundation. Machines can finally read your store.
Choose BeaconIncludes
- AI-ready mirror site on ai.<dealer>.com
- Full structured data: schema.org Car / Offer / AutoDealer
- llms.txt, agents.md, clean sitemaps
- Per-VIN NHTSA decode + Monroney
- Your public AI-Readiness Score + badge
- Correct AI-bot allowlist (so crawlers are not silently blocked)
Concierge
Everything in Beacon, plus you go live inside every AI assistant.
Start hereEverything in Beacon, plus
- Live MCP concierge: search, specs, offers, compare, availability
- Every AI connects: ChatGPT, Claude and more
- Add to ChatGPT / Open in Claude buttons
- Your published ChatGPT App
- AI-visibility citation probe
- 15-60 minute freshness engine
Showroom
Everything in Concierge, plus the AI can actually close.
Choose ShowroomEverything in Concierge, plus
- In-chat trade-in estimate + payoff
- Real payment calculator: finance, lease, cash, multi-term
- Budget match: "a truck for $500/mo" against real inventory
- Lead capture straight to your CRM (ADF)
- Market & Visibility Scoreboard: price vs 100-mi competitors, days-to-turn
Command
Everything in Showroom, and we run the whole play for you.
Choose CommandEverything in Showroom, plus
- "Shop Us With AI" marketing kit: badge, CTA, launch social + email + in-store signage
- Add-to-ChatGPT button on your real site
- Payments-ready agentic checkout path (ACP-aligned)
- Group / multi-rooftop rollup + API
- Priority provisioning + named contact
- Quarterly AI-visibility business review
Not sure which tier? Start with a free AI-Readiness Score and we will show you the shortest path to Level 5. Book a demo →
"Shop us with AI." Now your dealership can say that.
Being AI-ready is worth nothing if buyers do not know. So Brandry markets you, too. You get the badge, the Add-to-ChatGPT button on your real site, and a launch kit of social, email and in-store signage. Be the first AI-shoppable store in your market, and tell everyone.
Social post
New at [Dealer]: shop us with AI. Ask ChatGPT for a 3-row SUV under $500/mo and we will answer with real cars, real payments, right now.
Email subject
You can now shop our lot inside ChatGPT
Showroom signage
Shopping with AI? Add us to ChatGPT and get real answers on our inventory in seconds.
Copy shown as a template. Every kit ships pre-filled with your rooftop's name, inventory and market, refreshed monthly on Command.
Add an AI-readiness line to every rooftop you manage.
You already have the relationships. Brandry gives you a new product to put in front of them, one that competitors do not have yet, priced so you win on both the sale and the renewal.
One agency with 40 rooftops beats 40 cold calls.
Roll it out across your book once, bill monthly, and let the scoreboard keep them.
A lead magnet that sells itself
The free AI-Readiness Score is your foot in the door. Every rooftop wants to know why the AI cannot see them. You bring the answer.
Wholesale pricing, your markup
Resell per rooftop at your own price. Brandry bills you at wholesale; you own the client relationship and the margin.
A retention tool, monthly
The Market & Visibility Scoreboard lands in the inbox every month. A reason to stay that has nothing to do with your ad spend.
Live dealers. Real flows. Show, do not tell.
This is not a roadmap. Rooftops are running the Brandry layer in production today, answering real buyers inside real AI assistants.
Charlie Obaugh
Chevrolet / Subaru / Mazda group, live AI layer
Bob Allen
Live MCP concierge + AI-ready mirror
Cochran
Multi-rooftop, agentic retailing flow
A published ChatGPT App
Not a mockup. A real app buyers can add, running against live inventory.
100/100 - Level 5 Agent-Native
Verified top score on the public isitagentready.com checker.
The full sell flow, working
Trade estimate, real payment math and a lead into the CRM, in-chat.
Helping define the open standard for AI in automotive retail.
Every AI-to-dealer integration built today is bespoke wiring between one assistant and one system. AutomotiveMCP is a proposed open standard (draft RFC v0.1) for how dealership systems expose inventory, CRM, desking, service and parts to AI agents over the Model Context Protocol, so any agent can speak to any system the same way. Brandry is a reference implementation and a founding participant.
What the draft covers
- Specification. How dealership systems expose data and tools to agents
- JSON Schemas. Versioned shapes for inventory, CRM, desking, service, parts
- Adoption directory. Who has implemented what, in public
- Certification. A conformance mark, so claims can be checked
- Governance. Neutral, so no single vendor owns the pipe
Get your dealership's AI-Readiness Score.
Free, in 60 seconds. See where you stand today, then decide how far up the ladder you want to go. Either way, you will know what the AI sees.
Questions? hello@brandry.ai