Brandry is not one monolithic product you either buy or do not. It is a set of modules on a shared brand brain. Each one is included at a tier, and any of them can be added a la carte to the tier below.
Included from Beacon
Publishes your rooftop, every vehicle and every offer as schema.org Car, Offer and AutoDealer, plus an llms.txt and agents.md that tell an agent what you are and how to work with you.
Who it is for. Every rooftop. This is the floor, not the ceiling.
Per-VIN decode and a machine-readable window sticker: trim, drivetrain, packages, installed options and factory equipment, attached to the vehicle record an agent reads.
Who it is for. Stores whose VDP specs are thin, inconsistent, or trapped in images.
Your public AI-Readiness Score with a badge you can show, plus continuous monitoring so a website change that breaks your machine-readability gets caught instead of quietly costing you answers.
Who it is for. Any dealer who wants proof, and a tripwire when something regresses.
Included from Concierge
The core concierge. Real-time inventory exposed as agent tools: search by need and budget, pull specs, compare two vehicles, check availability, surface photos and the link to the VDP. Answers come from your live feed, not a cached brochure.
Who it is for. Every rooftop that wants to be the answer instead of a link.
Current incentives, rebates, lease and finance programs and dealer cash, exposed as structured data an agent can quote and reason about instead of guessing from a PDF.
Who it is for. Stores that live on OEM programs and want them repeated accurately.
Whatever you merchandise on your website (specials rows, featured units, payment callouts) is mirrored into the AI layer and kept in sync, so the assistant never quotes a special you pulled last week.
Who it is for. Anyone running an active specials page. It stops the two surfaces from drifting.
Your own published app inside ChatGPT, built on the Apps SDK, running against the same live inventory. Buyers add your store and shop it in the conversation they are already having.
Who it is for. Stores that want a named presence in ChatGPT, not just to be cited.
Included from Showroom
We index your real site: hours, staff, departments, service and parts policies, financing and warranty pages, your brand voice. The agent answers store questions the way your people would, instead of inventing an answer or refusing.
Who it is for. Groups with real policies and a real voice they do not want flattened.
Real math in the conversation: finance, lease and cash across multiple terms, trade-in estimate with payoff, and budget match that turns "a truck around $500 a month" into actual units on your lot.
Who it is for. Any store where the first real question is the payment.
What buyers actually asked the AI about your store, which vehicles surfaced, which questions the agent could not answer, and where a conversation stopped short of a lead. The gaps are the roadmap.
Who it is for. Managers who want to see demand before it shows up in the CRM.
Included from Command
Your own website becomes operable by an agent in the browser. Using WebMCP (a Chrome origin trial), the overlay exposes your site's real actions (search inventory, price a payment, start a lead) as tools an in-browser agent can call on the page the shopper is standing on.
Who it is for. Early movers who want to own the browser-agent surface before it is table stakes.
An MCP endpoint pointed at your agency's own tools. Your creative team, or their AI, can pull live inventory, current offers and the dealer's brand knowledge straight into ad copy, landing pages and campaigns, so the creative is on-brand and never quotes a sold unit.
Who it is for. Agencies and in-house marketing teams. Included for resale partners.
Each tier includes everything below it. Any single module can be added to a lower tier on its own, so you are never forced to jump a whole step to get one capability.
| Module | Beacon $499 | Concierge $999 | Showroom $1,499 | Command $1,999 |
|---|---|---|---|---|
| Structured Data + llms.txt | Included in Beacon | Included in Concierge | Included in Showroom | Included in Command |
| Window Stickers | Included in Beacon | Included in Concierge | Included in Showroom | Included in Command |
| Readiness Badge + Monitor | Included in Beacon | Included in Concierge | Included in Showroom | Included in Command |
| Inventory AI | Available a la carte on Beacon | Included in Concierge | Included in Showroom | Included in Command |
| Offers | Available a la carte on Beacon | Included in Concierge | Included in Showroom | Included in Command |
| Website Specials Sync | Available a la carte on Beacon | Included in Concierge | Included in Showroom | Included in Command |
| ChatGPT App | Available a la carte on Beacon | Included in Concierge | Included in Showroom | Included in Command |
| Website RAG (Brand Knowledge) | Available a la carte on Beacon | Available a la carte on Concierge | Included in Showroom | Included in Command |
| Payment + Affordability | Available a la carte on Beacon | Available a la carte on Concierge | Included in Showroom | Included in Command |
| Conversation Analytics | Available a la carte on Beacon | Available a la carte on Concierge | Included in Showroom | Included in Command |
| WebMCP Overlay | Available a la carte on Beacon | Available a la carte on Concierge | Available a la carte on Showroom | Included in Command |
| Agency Brand-Knowledge MCP | Available a la carte on Beacon | Available a la carte on Concierge | Available a la carte on Showroom | Included in Command |
Included by tier
A dot is not a no. It means the module is not bundled at that tier, and can be added on its own.
A la carte
Add any single module to any tier. We price it per module, per rooftop. Ask and we will quote it.
Group pricing
Running multiple rooftops? Modules roll out across the group once, with a single rollup view.
Run the free readiness check first. The score tells you which gaps are costing you answers today, and which module closes each one.
Questions? hello@brandry.ai