Two ways to build with us.
Agencies and resellers put the AI-readiness layer in front of the dealers they already serve. Platforms and vendors help ratify the open standard that makes all of this work without bespoke wiring. Both matter, for different reasons.
Add an AI-readiness line to every rooftop you manage.
You already have the relationships and the trust. What you do not have yet is a product your competitors cannot quote against. This is that product, priced so you win on the sale and again on the renewal.
One agency with 40 rooftops beats 40 cold calls.
Roll it out across the book once, bill monthly, and let the visibility report do the retention work for you.
You own the client relationship
White-label it. It is your product, your invoice, your quarterly review. Brandry stays behind the glass and bills you at wholesale. We do not go around you to your dealer, and we do not want to.
Wholesale pricing, your markup
Per rooftop, at a wholesale rate, with the margin set by you. Roll it across a book of forty rooftops once instead of running forty separate sales cycles.
A lead magnet that opens doors
The free AI-Readiness Score is the easiest first meeting you will book this year. Every GM wants to know why ChatGPT cannot see their store. You show up holding the answer and the fix.
Build on the Brand-Knowledge MCP
Connect your own creative tooling to the dealer's brand brain over MCP. Live inventory, current offers, real policies and the store's voice, pulled straight into ad copy, landing pages and campaigns. On-brand by construction, and never advertising a unit that sold on Tuesday.
A retention reason that is not ad spend
Visibility reporting lands monthly. It is a recurring, defensible line item that has nothing to do with how last month's campaign performed, which makes it the stickiest thing in the contract.
Today, every AI-to-dealer integration is built from scratch.
N assistants times M dealership systems, each pair wired by hand. Weeks of work and tens of thousands of dollars per connection, fragile the moment either side changes, and nothing reusable comes out the other end. That math does not survive contact with an industry this size.
AutomotiveMCP is a proposed open standard, currently a draft RFC at v0.1, for how dealership systems expose inventory, CRM, desking, service and parts to AI agents over the Model Context Protocol. One shared contract, so any agent speaks to any system the same way. Brandry is a reference implementation and a founding participant. We are not the owner of it, and it should not be owned by anyone.
Platform and vendor partners
If you run a DMS, CRM, desking tool, website platform, service scheduler or parts catalog, the standard is how your product becomes reachable by agents without you building a bespoke bridge to every assistant that launches.
Founding partners
The draft is at RFC v0.1 and actively recruiting founding partners. Early participants shape the schemas for the domains they know best, before the shapes harden and everyone lives with them for a decade.
Certification and conformance
A conformance mark and an adoption directory, so "we are AI-ready" becomes a claim someone can actually check instead of a line on a slide. Public, verifiable, and neutral.
Neutral governance
The pipe between agents and dealerships should not be owned by one vendor, and that includes us. Governance is deliberately neutral. We would rather compete on the product than on the lock-in.
To be precise about status: AutomotiveMCP is a proposed standard in draft, not a ratified industry mandate. It has a specification, versioned JSON Schemas, an adoption directory, a certification mark and neutral governance, and it is recruiting founding partners now. We say that plainly because a standard that oversells itself does not become a standard.
What the first month looks like.
Score the book
We run the free readiness check across your rooftops and hand you the list. It is the most concrete first conversation you can walk into.
Pilot two or three
Pick a few stores, stand up the layer, and let them see themselves answered inside ChatGPT and Claude. Proof beats a deck.
Roll the rest
Once the pilot lands, provisioning the remaining rooftops is process, not a project. Wholesale billing, one rollup, your brand on it.
Bring us your book, or bring us your schema.
Agencies and resellers, ask about wholesale. Platforms and vendors, ask about the standard. Either way it starts with one email.
Questions? hello@brandry.ai