Brandry builds one authoritative model of your store, then speaks it to whichever agent is asking. When a new AI channel shows up, that is a new adapter on the same brain, not a rebuild of your stack.
Sources
The brand brain
One normalized, always-current model of your store.
Vehicles, offers, policies, voice and the tools that act on them. Written once, validated, versioned, and refreshed continuously.
Surfaces
This is the whole architectural bet. The surfaces will keep changing, and fast. The truth about your store will not. Keep the truth in one place and every new channel becomes a week of adapter work instead of a year of integration work.
Five surfaces, one source of truth. Each speaks a different protocol, so we speak all of them.
A Model Context Protocol server per rooftop. Claude connects to it and gets real tools, not scraped text: search inventory, pull specs, compare, check availability, quote offers, run payment math, capture a lead.
A published ChatGPT App for the store, built on OpenAI's Apps SDK and pointed at the same brand brain. Buyers add your dealership and shop it inside the conversation.
WebMCP lets a page declare tools to a browser-side agent. Our overlay exposes your site's real actions, so an agent working in the browser can search your inventory and price a payment on your own site.
The crawl-and-index path. Full schema.org JSON-LD for Car, Offer and AutoDealer, an llms.txt and agents.md, clean sitemaps, and an AI-bot allowlist that is actually correct, so assistants that read the open web read you properly.
A per-dealer overlay that adds the agent affordances (badge, Add-to-ChatGPT, agent-readable markup, WebMCP hooks) to the site you already have. You keep your platform, your design and your vendor.
Whatever ships next gets an adapter onto the same brain. That is the point of building it this way, and the reason we are pushing an open standard instead of a private pipe.
Read our position →We do not ask you to move platforms or replace a vendor. We read what you already produce and normalize it into something a machine can trust.
Real-time dealer inventory from the MotorsDynamic platform: units, pricing, photos, status. This is the spine of every answer the agent gives about what is on your lot.
Indexed for brand knowledge: hours, departments, staff, service and parts, financing and warranty policy, and the way your store actually talks. It is what keeps the agent on-brand instead of generic.
Handled generically rather than by brand name. If your system can export an inventory feed or accept a standard ADF lead, we can wire it. Tell us what you run and we will confirm the path before you buy anything.
OEM incentives, rebates, lease and finance programs, dealer cash and website specials, normalized into structured offers an agent can quote with the right expiry and the right conditions.
The AI layer runs on Cloudflare's edge. It also means the crawler policy is handled deliberately: Cloudflare now gates AI crawlers by default, and a default-deny setting is one of the quietest ways a dealer becomes invisible. We make sure the agents you want are allowed and the ones you do not are not.
Running something not listed here? Send us the system name and we will tell you honestly whether it is a config change, an adapter, or a no. Ask us →
The free check looks at your live site the way an agent does and scores what it can actually read, understand and act on.
Questions? hello@brandry.ai